THE INTRODUCTION — MY PERSONAL & BUSINESS PROFILE

Hello! My name is ________, and I am the ________ (your role/title) of ________ (company name).

My company operates in the ________ industry and is located in ________ (city, state, country).

We were founded in ________ (year), and we currently serve customers in ________ (locations or markets).

BUSINESS STORY

My company was originally started because ________ (the problem, opportunity, or inspiration).

When we first began, our biggest challenge was ________.

Since then, we have grown by ________.

WHAT WE ACTUALLY DO

In simple terms, my company helps ________ (type of customer) achieve ________ (desired result) by providing ________ (products or services).

Our primary services or products are ________, ________, and ________.

Our business model is ________ (service-based, retail, e-commerce, consulting, etc.).

We primarily work with customers through ________ (in-person, online, appointments, subscriptions, etc.).

Our Business colors are _______, _________, _______

and our business slogan and saying is _______________.  The visual styles, colors, or design elements we want to avoid are __________.

WHO WE SERVE

Our ideal customer is ________ (describe the people or businesses you want to reach).

They are usually looking for help with ________.

Their biggest challenges are ________, ________, and ________.

OUR BRAND PERSONALITY

I want people to describe my brand as ________, ________, and ________. When someone interacts with our company, I want them to feel ________.

I want our brand to be known for ________. I never want our brand to come across as ________.

HOW I COMMUNICATE

When I speak to customers, my communication style is usually ________ (casual, direct, warm, funny, educational, polished, etc.).

And I naturally use phrases like ________.

I prefer explanations that are ________ (short and direct, detailed and informative, conversational, etc.).

I dislike marketing language that sounds ________.

Words or phrases I do not want you to use when representing my brand include ________.

If possible, I would like my content to sound like ________ (describe your natural speaking style, or provide examples of your own writing).

MY CURRENT ONLINE PRESENCE

My business currently uses ________ (social media platforms and other marketing channels).

Our main website is ________, and our social media handles are ________.

Right now, we typically share content about ________.

The type of content I enjoy creating most is ________.

The type of content I struggle with most is ________.

One thing I believe is currently working well with our marketing is ________. Something I would like to improve is ________.

I want AI to help me with ________ (examples: brainstorming, writing, organizing ideas, planning content, improving customer communication, researching topics).

Once you've reviewed my introduction, please:

1. Summarize your understanding of me and my business.

2. Identify my likely brand voice and communication preferences.

3. Highlight anything important that is still missing.

4. Ask up to five follow-up questions, one at a time, to better understand me.

5. After I answer, create a reusable Brand & Business Profile that I can refer to in future conversations.

Do not begin generating marketing content yet. First, I want us to establish a strong understanding of who I am and what I'm building.

TREND. TEACH. SHOW.

TREND: Join the conversation.

What's happening in your industry right now? Fill in the blank.

___________________________

What's something popular you have an opinion about? Fill in the blank

__________________________

TEACH: Share what you know.

What's a question customers always ask you? Fill in the blank.

_________________________

What's something people constantly get wrong? Fill in the blank.

_________________________

SHOW: Let us into your world.

What's something behind the scenes people rarely see? Fill in the blank.

_________________________

What part of your process could you show? Fill in the blank.

_________________________

IMPORTANT CREATIVE GUIDELINES:

Make these ideas specific to my business, not generic content that could apply to anyone. Keep my brand voice, personality, and target audience in mind. Prioritize ideas that are realistic for me to create with the time and resources I have available.

Do not invent personal experiences, customer stories, business results, or industry trends. If current trends need to be researched, clearly identify them as suggestions to verify.

Avoid repetitive hooks, overly promotional language, and generic marketing phrases.

Present the final results in three organized sections: TREND, TEACH, and SHOW, with 5 ideas per section, giving me 15 personalized content ideas I can start creating.

If you need more information to make the ideas genuinely specific to me, ask me questions before generating them.

Hello! I need your help acting as my creative scriptwriter and video content strategist. I want you to help me turn my ideas, notes, and talking points into natural, engaging video scripts that sound like something I would actually say. Please use the information below to understand the purpose of my video, my intended audience, and how I want the message delivered.

01. ABOUT MY VIDEO

The video I'm creating is about: __________

My business or brand name is: __________

The purpose of this video is to: __________

(Examples: educate, entertain, promote a service, recap an event, introduce a product, share a story, answer a question, build trust.)

This video will be posted on: __________

(Instagram Reels, TikTok, YouTube Shorts, LinkedIn, Facebook, website, etc.)

My target audience for this video is: __________

The main thing I want viewers to remember is: __________

02. VIDEO FORMAT & DURATION

The type of video I'm creating is: __________

(Voiceover, talking-to-camera, promotional video, event recap, vlog, tutorial, behind-the-scenes, storytelling, etc.)

My desired video length is: __________

(15 seconds, 30 seconds, 60 seconds, 90 seconds, 2 minutes, etc.)

The approximate amount of footage I have is: __________

Will I be speaking on camera, using a voiceover, or both? __________

The footage or visuals shown in my video include: __________

(Describe what viewers will see, such as employees working, an event, a product, a property tour, a customer experience, or a day at your business.)

03. MY TALKING POINTS

Here's everything I want to talk about: __________________________

The most important detail that MUST be included is: __________

Additional information, facts, names, or details to mention: __________

Something I want viewers to understand that they might not already know is: __________

Here's my rough script or unorganized thoughts, if I have any: ______________________

Please use my information to develop the script without changing the meaning of what I'm trying to communicate. Do not invent facts, testimonials, statistics, or experiences.

04. MY VOICE & PERSONALITY

I want this video to sound: __________

(Conversational, confident, funny, warm, energetic, educational, inspiring, luxurious, professional, casual, etc.)

I want viewers to feel: __________

(Excited, informed, curious, inspired, entertained, connected, motivated, etc.)

My natural speaking style is: __________

(Examples: I speak casually, I use humor, I like short sentences, I tell stories, I speak directly to my audience.)

Words or phrases I naturally use: __________

Words or phrases I want to avoid: __________

An example of something I've written or said that sounds like me:

Please avoid generic marketing language, exaggerated claims, robotic phrasing, and anything that sounds overly scripted. I want this to sound like a real person speaking, not an advertisement unless I specifically request one.

05. THE OPENING HOOK

I want the beginning of my video to: __________

(Grab attention, ask a question, create curiosity, make a bold statement, introduce a problem, tell a story, etc.)

My current opening idea, if I have one, is: __________

Something interesting, surprising, or important about this topic is: __________

Please give me three different opening hooks that fit my topic and audience. Avoid overused introductions and clickbait that the video doesn't deliver on.

06. THE ENDING & CALL TO ACTION

By the end of this video, I want viewers to: __________

(Visit my website, contact us, book a service, attend an event, comment, share, save, follow, or simply remember the message.)

My preferred call to action is: __________

Important contact details, event information, or links to mention: __________

I want the ending to feel: __________

(Natural, memorable, inspiring, direct, playful, persuasive, etc.)

Please avoid forcing a sales pitch into the ending if the video's purpose is primarily educational or storytelling.

If you need more information to write an accurate or personalized script, ask me questions before generating it. Once you've created the script, allow me to request changes to its tone, length, opening, pacing, or ending without having to start over.

Not sure what to film? Use this AI template to create a personalized shot list for your next video, photoshoot, event, or content creation session.

01. THE PROJECT

I am planning to film or photograph __________.

The type of project I am creating is __________ (e.g., Instagram Reel, TikTok, YouTube video, promotional video, event recap, product showcase, real estate tour, brand photoshoot, vlog, interview).

The subject of my shoot is __________.

I will be filming at __________ (location or type of environment).

The purpose of this content is to __________ (e.g., promote a product, showcase a business, tell a story, educate viewers, capture an experience, introduce a brand).

My target audience is __________.

The main message or feeling I want viewers to take away is __________.

02. THE CREATIVE DIRECTION

I want my content to feel __________ (e.g., cinematic, professional, luxurious, energetic, fun, documentary-style, authentic, minimalistic, casual).

My preferred visual aesthetic is __________.

The pace of the final video should be __________ (e.g., fast-paced, slow and cinematic, conversational, a mixture).

My inspiration or reference videos are __________ (optional).

I want to highlight these specific details, products, people, or experiences:

_______________

03. FILMING DETAILS

I will be filming with __________ (e.g., iPhone, DSLR, mirrorless camera, drone).

My experience level is __________ (beginner, intermediate, professional).

I will have __________ people helping with the shoot.

The approximate time I have to capture everything is __________.

My filming orientation will be __________ (vertical 9:16, horizontal 16:9, or both).

My final video will be approximately __________ seconds/minutes long.

I will be filming __________ (e.g., people, products, interiors, exteriors, food, activities, interviews, behind-the-scenes moments).

My available equipment includes __________ (e.g., tripod, stabilizer, microphone, lighting).

Any filming restrictions or challenges I should consider are __________.

04. STORYTELLING & CONTENT NEEDS

My content will include __________ (e.g., voiceover, talking to camera, interview audio, background music, natural sound, text overlays).

I want the video to begin by showing __________.

The most important moment or feature I want to capture is __________.

I want the video to end with __________.

I also need additional footage for __________ (e.g., social media teasers, website banners, future Reels, advertisements, thumbnails).

IMPORTANT INSTRUCTIONS:

• Make every shot specific to my project rather than giving me a generic filming checklist.
• For each recommended shot, explain what to capture, the suggested framing or camera angle, and how the footage could be used.
• Keep my equipment, experience level, and available filming time in mind.
• Include a mix of practical shots and creative opportunities.
• Organize the shot list in a logical filming order to help me work efficiently.
• If important information is missing, ask me up to five relevant questions before generating my final shot list.
• Format the final result as an easy-to-follow table with checkboxes so I can use it on location.

My goal is to walk into my shoot knowing exactly what I need to capture, without missing important footage or wasting time figuring out what to film.